Want to communicate more effectively? Then you need to ask more questions. Not just any questions will do; to be really successful, you need to ask the most basic, fundamental questions possible-in fact, the dumbest questions you can think of.

Why? Good question.

A CEO's Life Story of Building the World's Most Popular Brand

by Neville Isdell, David Beasley

FORMER CEO REVEALS SECRETS OF COCA-COLA

A phobia (from the Greek: ?????,Phobos, meaning "fear" or "morbid fear") is defined as a persistent fear of an object or situation in which the sufferer commits to great lengths in avoiding despite the fear, typically disproportional to the actual danger posed, often being recognized as irrational. In the event the phobia cannot be avoided entirely, the sufferer will endure the situation or object with marked distress and significant interference in social or occupational activities.