A phobia (from the Greek: ?????, Phobos, meaning "fear" or "morbid fear") is defined as a persistent fear of an object or situation in which the sufferer commits to great lengths in avoiding despite the fear, typically disproportional to the actual danger posed, often being recognized as irrational. In the event the phobia cannot be avoided entirely, the sufferer will endure the situation or object with marked distress and significant interference in social or occupational activities.

A CEO's Life Story of Building the World's Most Popular Brand

by Neville Isdell, David Beasley

FORMER CEO REVEALS SECRETS OF COCA-COLA